If you're NOT running ads in The facebook ads manager, you're leaving money on the table
The Facebook Ads Manager is where ads should be built, tested and monitored
It provides you tools and insights far beyond what you can find in the Ads Center.
In this course, we'll cover building audiences, how to develop and A/B test creative, navigating your analytics to ensure you're getting the most for your money and much more.
Your instructor for this course will be Digital Storyteller/Strategist Josh Klemons, the founder of Reverbal Communications
Here are some of the things we'll cover in this comprehensive training:
- Getting your powerful Facebook pixel installed on your website
- Building custom audiences, allowing you to target (and retarget!) your email list, people who visit your site, people who engage with your accounts and more
- Building lookalike audiences off of your high performing custom audiences
- Building saved audiences of people based off of interest, location and demographics
- The difference between a campaign, an ad set and an ad (and why it matters!)
- How to build and A/B test powerful creative
- Different types of ad objectives, what they all mean and when to use which one
...and much much more!
This is not a pre-recorded course. It is personalized and tailored directly to you and your team. Depending on where you are in your ads program, we can use our time together to build real audiences. develop actual creatives and look back at your past ads to see how they have been performing.
WHAT PEOPLE HAVE SAID ABOUT OUR SOCIAL MEDIA TRAININGS:
Josh is a social media maven who wants to help others improve. I have benefited from Josh’s expertise firsthand, and as a result feel more confident using social media to empower more good in the community. Josh is an effective and patient teacher, responsive, thoughtful and practical.
-Renee Moe, President & CEO, United Way of Dane County
Josh is a wizard. We just had a three hour training with him and feel like we have more than a clue how to promote our band and stay in touch with music lovers everywhere.
-Sims Delaney-Potthoff, Mandolinist and Bandleader, Harmonious Wail
Received a few hours of Facebook consulting from [Josh] today. Best money I've spent in a long, long time.
-Philip Crawford, Political Strategist
My staff and I attended your training today on how to become a "Facebook Ninja" and were absolutely blown away by the presentation and quality of content. To say we took away a ton is a vast understatement! I don't think I've ever been in a training more engaging and insightful, PLUS my team is beaming with motivation and excitement to hit the ground running!
Massive THANK YOU, Josh, for your wisdom and expert advice on how to use social media to grow Jenerate Wellness. You're top-notch!
-Jen Rudis, Jenerate Wellness
Josh Klemons has worked with local, statewide and national political campaigns, nonprofits, small businesses, bands, artists, authors and journalists and more who want to better tell their story online.