Social Media and Digital Strategy, Presentations & Training

This is a *very* partial list of my project portfolios:
Livetweet DisruptHR Madison and Milwaukee events
Throughout each events, around a dozen HR experts take the stage to talk about disrupting the HR industry. I am on hand to help share their stories with the Twitterverse.

Makeshift Festival
I manage social media ads to help raise awareness about this annual celebration of public art, food and public parks. In our inaugural year, we had over 4000 attendees. During year number two, that number went up to 6000! Learn more about Makeshift Festival.

Digital Strategy Coordinator for WI Assembly Democratic Leader, Rep Peter Barca
Assessed and audited the digital program of Representative Peter Barca and the entire Wisconsin Democratic Assembly.
  • Ran group and one-on-one trainings for representatives and staff
  • Implemented their inaugural digital Day of Action
  • Worked with numerous representatives on using Facebook Live
  • Livetweeted events
  • Ran Facebook ads
  • Wrote and edited copy for websites, video scripts, social media and more
  • Conducted a thorough review of the caucus's digital program and created systems to move their program forward

Co-Organizer of Leading Locally
Along with Alder Maurice Cheeks, helped organize this grassroots gathering of hundreds of people, passionate about creating a local community they are excited to call home.

United Way of Dane County
Marketing Committee Member and Member of the Task Force for Transformation, assisting in helping to update their millennial fundraising approach.

Facebook Live CD Release Party
Helped a musician plan and roll-out a successful Facebook Live CD release party that received more views in one day than anything they had ever done prior. To the best of my knowledge, this was the first such event ever hosted via this new and exciting platform.

Board President: Social Media Breakfast Madison
Social Media Breakfast Madison is a non-profit volunteer-run organization with a focus on social media and empowering the community on this ever-evolving medium.

As a board member, I help plan events, coordinate logistics, assist in doing outreach to potential sponsors, and take on a general leadership roles for the organization's hundreds of active participants.

Madison Gas & Electric
  • Assisted in strategy and content creation relating to the rollout of Energy 2030
  • Livetweeted and Instagram Storied Live community-wide events
  • Conducted Facebook, Twitter and Instagram trainings for their corporate communications team

State Assembly Race
  • Managed social media platforms, social ads and email program for state assembly candidate
  • Attended Democratic National Convention along with candidate to tell the digital story of his time in Philadelphia
  • During six month campaign, significantly increased candidate's overall social media presence. Saw increases of:  
    • Facebook reach by 1666.67%
    • Facebook engagement by 3000+%
    • Twitter impressions by 1000+% 
    • Twitter engagement by over 3400%

Presentations
I speak regularly about social media, digital strategy and ways for brands to better tell their stories online. Here are just some of the presentations I have given over the years: 
  • Using Social Media to Build a Movement (Even Without a "Real" Budget or Staff)
  • Producing Great Content for Social Media: Telling Your Story Through Created and Curated Posts
  • Master Your Social Media in 20 Minutes a Day
  • Building Your Brand Through Blogging
  • Flexing your Facebook Toolkit: Growing Your Brand with Facebook Live, Stories and Groups 
  • Ten Digital Tips for Aspiring Activists
  • Top Ten Ways to Get the Most Our of Your Social Media Program
  • Social Media for Working Musicians

Grow Madison Trainer
  • Resident Facebook trainer, running classes on Facebook's front end, analytics and ads manager
  • Ran a three-week series at the Madison Central Library on Using Facebook to Start, Manage and Grow Your Brand

Twitter Trainings
  • Trained two dozen non-profits on how to better use Twitter to assist them in their annual giving campaigns
  • Conducted a two-day training with communications staff from Madison Gas & Electric

Association of Reform Jews of America
  • Managed and significantly expanded reach/following/engagement of social media accounts (Facebook, Twitter, Instragram, reddit [AMA]) for 2015 World Zionist Congress elections
  • Directed substantial social media advertising budget
  • Coordinated with campaign-contracted strategy, design and technology firm
  • Managed campaign email program
  • Created digital guides and trained staff and leadership in social media best practices and campaign messaging
  • Monitored and reported analytics of content and ads

American United for Change
  • Served on a rapid response team: monitoring, creating/contributing to strategic plans and producing content for 2014 midterm election developments
  • Created and collaborated on multimedia content for social media platforms: Twitter, Facebook and Tumblr
  • Increased scope and reach of organizational message through organic and boosted content and partnerships
  • Developed digital guides for progressive partner organizations
  • Managed Twitter ads
  • Livetweeted major political events

Gubernatorial Race
  • Developed and managed content: social media platforms, email and website
  • Assisted with development of overall campaign messaging
  • Trained staff and volunteers on social media; held office hours, created digital guides and content updates
  • Strategic digital planning; after-action analysis; strategy adaptation as needed
  • Livetweeted debates, events and press conferences

Organizing For Action_Wisconsin's Statewide Digital Lead
  • Oversaw and managed their social media accounts (over 20k Twitter followers and over 30k Facebook likes) throughout the Affordable Care Act's roll-out
  • Trained local volunteers, help office hours and supervised local digital leads

Mayoral Race
  • Performed an in-depth analysis of campaign's social media presence
  • Offered numerous substantive changes to online strategy and provided general support in final weeks of the campaign

#BBQandA
Coined the hashtag while working on a campaign. Was co-opted by the DCCC.

Ice Cream Company
  • Developed strategy and oversaw creation of city-wide contest to name new ice cream flavors
  • Over the course of 10 days, with only a $500 Facebook advertising budget, managed ads that were seen almost 90k times by over 60k people and that netted almost 3500 engagements. Grew their Facebook likes from 493 to 869 for a 10 day increase of over 43%

See more at my LinkedIn page.

Writing

I've written extensively on many topics, from reviewing music concerts and blogging about the Middle East to livetweeting political events. Here's just a few examples of some of my past work:
  • Copywriting: from tagline creation and copywriting to general editing for numerous websites
  • Music Reviewer: artist interviews, and live concerts/festivals reviewing

Editing

I've edited a range of content, from PhD dissertations and Master's theses to Facebook posts, short stories, articles and artist bios.
Here are a few books I've helped edit: