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Social Media & Digital Marketing Portfolio

Here are just a few of my Social Media and digital marketing clients and partners, past and present:

Wisconsin Assembly Democratic Campaign Committee, ADCC
WI Assembly Democratic Campaign Committee
Wisconsin Assembly Democrats and the Assembly Democratic Campaign Committee
WI Assembly Democratic Caucus
Sierra Club
Sierra Club
Democratic Party of Wisconsin
Democratic Party of Wisconsin
Pell for Governor
Pell for Governor
Madison Gas & Electric
Madison Gas & Electric
Second Harvest of Southern Wisconsin
Second Harvest of Southern Wisconsin
American Family Insurance, Madison, WI
American Family Insurance
UW Madison
UW Madison
Marshfield Clinic
Marshfield Clinic
United Way of Dane County
United Way of Dane County
Francesca Hong Wisconsin Assembly District 76
Francesca Hong, Wisconsin State Assembly
Samba Baldeh for Wisconsin Assembly District 48
Samba Baldeh, Wisconsin State Assembly
Social Media Breakfast Madison
Social Media Breakfast Madison
Bizzy Bizzy, formerly iCandy Graphics and Web Design
Bizzy Bizzy, previously iCandy Graphics
Eurasia Group Foundation, Digital consultant
Eurasia Group Foundation
Maurice "Mo" Cheeks
Alder Maurice "Mo" Cheeks
Wisconsin Head Start Association
Wisconsin Head Start Association
Garver Feed Mill, Madison WI
Garver Feed Mill
Organizing for Action_Wisconsin
Organizing for Action_Wisconsin
Chris Taylor, Wisconsin State Assembly serving Madison, WI
Chris Taylor, Wisconsin State Assembly
Chris Taylor, Dane County Circuit Judge
Chris Taylor, Dane County Circuit Judge
United For Respect
United for Respect
Harmonious Wail
Harmonious Wail
TASC, Madison, WI
TASC
Covance, Madison, WI
Covance
SafetyNet, Madison, WI
SafetyNet
Makeshift Festival, Madison, WI
Makeshift Festival
The Femmestival
Femmestival
As Goes Wisconsin
As Goes Wisconsin
Starion Bank
Starion Bank
Tod Ohnstad, Wisconsin State Representative
Opportunity Wisconsin
Opportunity Wisconsin
Amanda White Eagle, candidate for Wisconsin State Assembly
Amanda White Eagle For Wisconsin
Dreambank, Madison, WI
Dreambank Madison
GENRE 2030, a project of Madison Gas & Electric
GENRE 2030
Wisconsin Working Families Party
Wisconsin Working Families Party
Schierl Tire & Service, Wisconsin
Schierl Tire & Service
Northern Oasis Spirits, Wisconsin based liquor company
Northern Oasis Spirits
The Store, Wisconsin based convenience stores and gas stations
The Store
New Glarus Chamber of Commerce
New Glarus Chamber of Commerce
Outrider Foundation
Outrider Foundation
Storybridge, Madison, WI
Storybridge
UW Whitewater
UW Whitewater
SBDC of UW Madison and UW Stevens Point
SBDC of UW Madison and UW Stevens Point
Downtown Baraboo Chamber of Commerce
Downtown Baraboo
Working Draft Beer Company, Madison, WI
Working Draft Beer Company
Organizing Empowerment Project, Wisconsin
Organizing Empowerment Project
Madison Tech and Social Impact
Madison Tech and Social Impact Co-Founder
Grow Madison
Grow Madison founding board member
United Way of Dane County
United Way of Dane County - Marketing Committee Member
Wisconsin Technology Council
Madison Nonprofit Day
Madison Nonprofit Day presenter
Madison Nonprofit Draft Day
Madison Nonprofit Draft Day Sponsor
Nonprofit Learning Lab
Nonprofit Learning Lab digital presenter and consultant
Daily Cardinal
Daily Cardinal Board Member
Forward Fest, Madison, WI
Forward Fest Presenter
Disrupt Madison
Disrupt Madison Live Digital Storytelling
Disrupt Milwaukee
Disrupt Milwaukee Live Digital Storytelling
Burgers and Brew, Madison, WI
Burgers and Brew Digital Promotion
Culture Con, Madison, WI
Culture Con Live Digital Storytelling
The Big Share, a project of Community Shares of Wisconsin
The Big Share, a project of Community Shares of Wisconsin
Urban League of Greater Madison
Urban League of Greater Madison
Americans United For Change - AU4C
Americans United For Change

Social Media and Digital Strategy, Presentations & Training

This is a *very* partial list of my project portfolios:
Makeshift Festival
I managed social media ads to help raise awareness about this annual celebration of public art, food and public parks. In our inaugural year, we had over 4000 attendees. In year two, that number went up to 6000! Learn more about Makeshift Festival.

Digital Strategy Coordinator for WI Assembly Democratic Leader, Rep Peter Barca
Assessed and audited the digital program of Representative Peter Barca and the entire Wisconsin Democratic Assembly.
  • Ran group and one-on-one trainings for representatives and staff
  • Implemented their inaugural digital Day of Action
  • Worked with numerous representatives on using Facebook Live
  • Livetweeted events
  • Ran Facebook ads
  • Wrote and edited copy for websites, video scripts, social media and more
  • Conducted a thorough review of the caucus's digital program and created systems to move their program forward

Co-Organizer of Leading Locally
Along with Alder Maurice Cheeks, helped organize this grassroots gathering of hundreds of people, passionate about creating a local community they are excited to call home.

United Way of Dane County
Marketing Committee Member and Member of the Task Force for Transformation,
assisting in helping to update their millennial fundraising approach.

Livetweeting Disrupt Madison and Milwaukee
Throughout these events, where ten HR and tech experts take the stage to talk about disrupting the HR industry, I have been on hand to help share their stories with the Twitterverse.

Facebook Live CD Release Party
Helped a musician plan and roll-out a successful Facebook Live CD release party that received more views in one day than anything they had ever done prior. To the best of my knowledge, this was the first such event ever hosted via this new and exciting platform.

Board President: Social Media Breakfast Madison
Social Media Breakfast Madison is a non-profit volunteer-run organization with a focus on social media and empowering the community on this ever-evolving medium.

As a board member, I help plan events, coordinate logistics, assist in doing outreach to potential sponsors, and take on a general leadership roles for the organization's hundreds of active participants.

Madison Gas & Electric
  • Assisted in strategy and content creation relating to the rollout of Energy 2030
  • Livetweeted and Instagram Storied Live community-wide events
  • Conducted Facebook, Twitter and Instagram trainings for their corporate communications team

State Assembly Race
  • Managed social media platforms, social ads and email program for state assembly candidate
  • Attended Democratic National Convention along with candidate to tell the digital story of his time in Philadelphia
  • During six month campaign, significantly increased candidate's overall social media presence. Saw increases of:  
    • Facebook reach by 1666.67%
    • Facebook engagement by 3000+%
    • Twitter impressions by 1000+% 
    • Twitter engagement by over 3400%

Grow Madison Trainer
  • Resident Facebook trainer, running classes on Facebook's front end, analytics and ads manager
  • Ran a three-week series at the Madison Central Library on Using Facebook to Start, Manage and Grow Your Brand

Twitter Trainings
  • Trained two dozen non-profits on how to better use Twitter to assist them in their annual giving campaigns
  • Conducted a two-day training with communications staff from Madison Gas & Electric

Association of Reform Zionists of America
  • Managed and significantly expanded reach/following/engagement of social media accounts (Facebook, Twitter, Instragram, reddit [AMA]) for 2015 World Zionist Congress elections
  • Directed substantial social media advertising budget
  • Coordinated with campaign-contracted strategy, design and technology firm
  • Managed campaign email program
  • Created digital guides and trained staff and leadership in social media best practices and campaign messaging
  • Monitored and reported analytics of content and ads

American United for Change
  • Served on a rapid response team: monitoring, creating/contributing to strategic plans and producing content for 2014 midterm election developments
  • Created and collaborated on multimedia content for social media platforms: Twitter, Facebook and Tumblr
  • Increased scope and reach of organizational message through organic and boosted content and partnerships
  • Developed digital guides for progressive partner organizations
  • Managed Twitter ads
  • Livetweeted major political events

Gubernatorial Race
  • Developed and managed content: social media platforms, email and website
  • Assisted with development of overall campaign messaging
  • Trained staff and volunteers on social media; held office hours, created digital guides and content updates
  • Strategic digital planning; after-action analysis; strategy adaptation as needed
  • Livetweeted debates, events and press conferences

Organizing For Action_Wisconsin's Statewide Digital Lead
  • Oversaw and managed their social media accounts (over 20k Twitter followers and over 30k Facebook likes) throughout the Affordable Care Act's roll-out
  • Trained local volunteers, help office hours and supervised local digital leads

#BBQandA
Coined the concept while working on a Governor's campaign. We went on to host dozens of them throughout the campaign. It was co-opted by the DCCC.

Ice Cream Company
  • Developed strategy and oversaw creation of city-wide contest to name new ice cream flavors
  • Over the course of 10 days, with only a $500 Facebook advertising budget, managed ads that were seen almost 90k times by over 60k people and that netted almost 3500 engagements. Grew their Facebook likes from 493 to 869 for a 10 day increase of over 43%

See more at my LinkedIn page.

LinkedIn

Writing

I've written extensively on many topics, from reviewing music concerts and blogging about the Middle East to livetweeting political events. Here's just a few examples of some of my past work:
  • Copywriting: from tagline creation and copywriting to general editing for numerous websites
  • Foreign Policy Association: blogger on Israel and the Middle East
  • Music Reviewer: artist interviews, and live concerts/festivals reviewing

Editing

I've edited a range of content, from PhD dissertations and Master's theses to Facebook posts, short stories, articles and artist bios.
Here are a few books I've helped edit:
I'm a digital marketing & social media speaker, trainer & presenter
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CONTACT
Social Media, Digital Marketing, Digital Strategy, Training, Consulting, ​Facebook Ads, Political Consulting, Keynote Presenter, Podcast Host & More
Reverbal Communications serving Madison, WI and beyond.
josh@reverbalcommunications.com
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  • Home
  • About
    • Portfolio
    • Upcoming Events
    • Press & Media
  • Services
    • Digital Strategy
    • Social Media Training
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