Digital Strategy Questionairre

Digital Strategy Guide Questionnaire

Organization *

Point person's name *

Point person's title *

Email *

Phone Number *

Facebook account *

Twitter handle *

Instagram handle *

If you have any other social media channels, please list them here. *

What are your top 3 social media goals? *

What are your biggest social media struggles? *

What is your brand's mission or goal? *

How would you define your brand in three words? *

What is your brand's primary value proposition? (What sets you apart from others in your field?) *

On a scale of 1-10, is your brand's messaging:

Funny/casual -- Professional/reserved *

Risk averse -- Willing to stir the pot *

Staying the course -- Following trends *

Does your organization blog? (If so, please share the url.) *

What is your blogging process? Who writes the content, who signs off on it, who decides the topics? *

What is your process for sharing content (from your blog and from other other sources) to social media? Can you write a post and share it or do you require approval? *

How many people manage your accounts? How does that work? *

What is your process for engaging with questions and comments on social media? *

Do you utilize any hashtags, either ones you created, or more public/generic? (eg #soccer) *

Who are some local organizations/brands you look to for inspiration? *

Who are some national organizations/brands you look to for inspiration? *

In your opinion, what has been the most successful posts/content/campaigns you have used to date via social media? Why do you think it/they did so well? *

Who is your target demographic? (The more information you can provide the better, as it relates to age/gender/location/interests…) *

Do you have an allotted budget to run ads on social media? If so, what it is? *

Do you have an allotted budget to create infographics/videos/graphics? If so, what is it? *

Is there anything else I should know about your brand or your messaging at this time? *

If you could have any celebrity as your spokesperson (living or deceased, modern or historical, real or fictional), who would it be and why? (You can pick more than one.) *

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​Digital Strategy Guide Questionnaire

Digital Strategy Guide Questionnaire