Using Social Media to Build a Movement (Even Without a "Real" Budget or Staff)

While many businesses and organizations see social media as a burden—just one more to thing to deal with—a smart digital strategy can help a brand not just tell its story to new supporters (customers, clients, donors, fans...) it can build relationships and create advocates from within its supporter base.

At its best, social media can be utilized to build a movement by:

• Connecting with real people
• Leveraging supporters and partners
• Knowing your story and remaining true to it
• Ensuring that your team (including volunteers and supporters) are properly trained

From simple best practices to detailed strategic concepts, this presentation lays out a path to empower your supporters and strengthen your brand’s reach and engagement through social media.

I will be giving this presentation at Social Media Breakfast Madison's upcoming event on February 17th. Learn more about this volunteer-run non-profit organization with a focus on social media and reserve your free tickets today.

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I gave this presentation at Madison Nonprofit Day. Here is what the Alnisa Allgood, the events creator, had to say:

"Josh is an engaging and dynamic speaker / trainer. He presented a workshop for our annual nonprofit / social good conference— the Madison Nonprofit Day Conference. His workshop, "Using Social Media to Build a Movement" was very well received. The audience loved him. He received top scores in both presentation style and workshop structure.

Josh had to overcome a number of barriers, including people with vastly different understandings of what social media is to being scheduled for a 5pm workshop, when the day started at 7:30am in the morning for a number of the attendees. Many identified his rapid pace style and sense of humor invigorating. They found him highly knowledgeable, well-versed in his examples, and easy to relate to.

I'd highly recommend Josh for both his presentation work and his social media skills. We hope to invite him back again for the conference."