Spencer X. Smith asked Madison's social media and marketing experts to share their top advice from 2016. He then published their responses in In Business Madison Magazine.
I am very honored to have been included as one of Madison's social media and marketing experts.
Here the advice I offered:
“Don’t sell; build. Build trust, communities, and relationships. Remember that every Like or Follower is a real person and treat them as such.
“Add value to the lives of your audience, both current and potential. Make it clear it’s not all about the sales funnel.
“Encourage your audience to join you in telling your story. Do this by engaging with their content, responding to their questions and comments, and by sharing/retweeting content they write about you and your brand. It’s always better to let others say how great you are than to try and say it yourself.”
Anything you would add? Any questions?
Check out what Madison's other experts had to say and feel free to comment here with any tips you would add to the list.