Simply using cases of Dr. Pepper (red) set against cases of Diet Dr. Pepper (white), they found a really creative way to show their Wisconsin pride.
They didn't need special bottling or a massive banner; they simply incorporated their own message (love of Wisco) into their regular display.
A sign declaring that "Hy-Vee loves Wisconsin" would certainly have come across as pandering.
But it's hard to imagine this display creating anything but positive impressions. Where most would have simply stacked their cases, Hy-Vee saw an opportunity.
Striking the balance between inauthentic and genuine is the hardest—and most important—thing that any brand will grapple with. What are some ways you incorporate your story into your displays? How do you navigate the path between authentic and contrived? Share in the comments, on Facebook or on Twitter.