A little while back, Facebook added a new feature for brand pages: the call-to-action. It is a simple button, next to “Like” on your cover photo.
Setup is extremely simple. Go to any brand page for which you are an admin. If you have not yet set one up, you will see this:
When you click the button, you will get this pop-up:
Click where it says to “Choose a Button" and you will see this dropdown box:
These are your options. Facebook does not allow you to create your own, one of these will have to do. If you aren’t sure what to select, I’d recommend using "Contact Us" (as do they—it’s the default). You can add in a url and then when people click the call-to-action, they will be taken directly to your page.
Rather than sending people to your contact page though, I’d send them to a page that does a better job of introducing yourself. They are only one click away from your contact page (or at least they should be!) and in the meantime you are better off introducing them to your brand via your homepage (or your blog/about us/services page...) then sending them to a contact us page that puts all of the onus on them.
Once the call-to-action is setup, it is extremely easy to edit. If you are an admin and you go to the page, you will see the call-to-action button. Click on it, and rather than it taking you somewhere, it will offer you this dropdown menu:
You can edit, test or delete it, view insights or promote it (pay to let people know it exists). You can see insights for it just to the right of your cover photo.
Don’t expect to see much traffic from it. It won’t be a driver, but it will give people an option to quickly and easily from your Facebook page to your site.
Just as important, to the (even remotely) trained eye, not having it will stand out as a red flag (why isn’t this brand page using all of the resources at their disposal?).
Click “Contact Us” (or whichever option you selected) and Facebook will offer up some very basic analytics.
The whole process should take less than two minutes. So heed this call-to-action and set one up today!
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