That's right! I've started a podcast.
It's called Step Up Your Social and it's intended to provide quick, actionable tips to help you master your social media. I plan on making these all "flash episodes," around 10 minutes long or less.
That way you can hop in, learn something quick and get right back to work!
Have a topic you want to hear me cover? Drop it in the comments, tweet it at me, or use the hashtag #StepUpYourSocial.
In the inaugural episode, I discuss the difference between crossposting your comments and autoposting them.
One of those is good, the other is very, very bad.
Give a listen. And then get right back to telling your story!
If you work with people, you should have a photo/media library. Period.
Taking pictures of your customers/fans/community will help you tell your story in real time. It will also help ensure you have great content to use for years to come.
There’s no shortage of stock photography on the internet, but none of it has your team members in it, or your customers wearing/using/engaging with your products, or events taking place in neighborhoods where you live.
You don’t need to be an amazing photographer to build a photo library, you just need to pull out your smartphone and start taking pictures. If you have multiple team members, you should all take photos regularly to ensure as many different shots as possible of any given event, sale, party, etc.
But that’s where things gets complicated. If several members of your team are taking photos, then those photos are spread out across several different phones and devices.
There are many services out there that aim to solve this problem. Dropbox, Google Drive, Amazon Photos… all of them can do it. But they are all clunky and slow, and therefore unlikely to be used regularly and reliably. And if you aren’t sharing all your photos, the system isn’t working.
Here’s the good news: If every member of your team uses at least one Apple product, Shared iCloud Drives are the simplest solution you can imagine to solve this annoying problem.
Adding photos to a Shared Drive takes three clicks of the screen. Literally. And then everyone with access will have all shared photos and videos right on their phones and other Apple devices.
To add a photo(s)/video(s) to a Shared Drive, simply open up the media on your phone you want to share.
Then click in the share box in the bottom left of the screen.
At this point you can email or text the photo, or you can share it to Twitter, Instagram or Facebook. But don’t do any of that. Select the rainbow icon labeled iCloud Photo Sharing.
The name of my Shared Album is Reverbal Communications. Click next to Shared Album and you can add your media to any existing Shared Drive you're a part of, or you can create a new one.
Optionally: you can add text or message to accompany your photo. I highly recommend you do this, both for your own sake, and for the sake of your team members. Say where you were, what you were doing, who is in the photo(s)/video(s) and any other information your team should know.
You can add a message or a note for an individual piece of media, or a group of pictures/videos. Whatever you choose to share will be commented on individually or as a unit.
Then just hit post and everyone in the Shared Drive will get a notification that there is new media in the Shared Drive.
When you open up the Shared Drive, you can toggle between Photos and People.
To invite new people to the Drive, go to People and then click “Invite People.”
They can only accept your invitation if they have an iCloud enabled device (a Mac computer, phone or tablet). You can invite them through their email or phone number, so long as that contact info is associated with an iCloud account.
Shared Drives are a great tool for placing all media at the fingertips of everyone on your team. You can have as many as you want too, so maybe have one accessible to interns or revolving staffers, and another for senior staffers/stakeholders. Or you have different Shared Drives for different parts of your team. Whatever works for you and your organization.
Have questions? Hit me up. I’m here to help you and you team get started building your Digital Media Library.
Check out some other iPhone tips and tricks.
Have any favorite secret iOS tips, tricks, tools or hacks that you love? Share them in the comments!
Ever wanted to spice up your Facebook post, but didn't know how?
With a Facebook Note, you can add a cover photo, as well as pictures and GIFs throughout your posts.
You can also format your text with bold and italics, bullet and numbered lists, hyperlinks and much more.
So instead of just another boring picture, your post can look like this:
If you have tuned out this news completely for Memorial Day weekend, congratulations!
If not, the biggest story in your varied timelines is probably about how the US is systematically removing children from their parents, many of whom came here seeking asylum (and all of whom came seeking a better life).
The parents are being given no information as to where their children are being taken or when — if ever — they will get to see them again. To make matters worse, we are now learning that the US has lost children (thousands of them 😞😱😡) that are supposed to be in the system, and that many of these children are getting sold to human traffickers.
This morning, Ivanka Trump tweeted a picture. The caption: “My ❤️! #SundayMorning”
While ordinarily, a picture like this would have gotten the Likes and the RTs rolling in, it could not have been more tone deaf to the world around it.
Ivanka is not just President Trump’s daughter, she is also a senior member of his administration.
A tweet does not live in a vacuum. A digital intern would have looked at this tweet and recommended to Ivanka she not post it, when the story of the weekend is lost children.
But post it she did. And so the Quote Tweets rolled in:
As a general rule, pictures and videos of babies and puppies can be engagement gold. But while good content is important, it can't work without an awareness of context.
In other words: you can ignore the people; but rest assured, they are not going to ignore you.
I always say that the only constant in social media is change. I don’t write to tell you every time any little thing changes on a social channel — if I did you’d hear from me literally dozens of times per week. But not every update is worthy of a blog post or an email.
Recently though, a few exciting updates have rolled out that are worth sharing.
You can now “follow” a hashtag on Instagram, just like you would follow an account.
Once you follow a hashtag, Instagram will include top posts using it directly into your feed.
To follow a hashtag, simply search for it on Instagram.
Then click “follow.”
Then you will start seeing relevant content showing up in your feed.
I'm very excited about this update, although it’s a bit hard to follow Twitter’s logic. They recently doubled the character length for tweets from 140-280, thus making threads, and therefore this update, much less relevant. But they're not irrelevant, so it’s still an exciting update.
If you aren’t familiar with the concept of threads, check out this blog post where I explain what they are and how they work (along with a bunch of other fun Twitter tricks and tips).
Before, when you created a tweet thread, you had to keep responding to previous tweets. Which is fine, but can be clunky. If you don't reply to the most recent tweet in your thread, they get out of order and your thread becomes hard to follow. It can take a few moments for your tweet to post, meaning you have to sit tight with your thoughts, waiting for it to catch up.
Now if you want to create a tweet thread, simply start typing your tweet. Below, next to the “tweet” button, you will see a plus. Click it and Twitter will open up another tweet for you. Keep going until you are finished and then you can send them all as a single unit.
BIG IMPROVEMENT, even if it's a little less relevant that it might have been a few months ago.
Facebook Stories aren’t new, but they have pretty much been getting ignored. Stories were Facebook’s response to Snapchat. They are small pieces of content — pictures, short videos or text — that disappear after 24 hours.
They have all the fun Snapchat-style filters built in, along with a lot of other fun tools. Spend a few minutes in there and you will find tons of fun toys. And they are updated regularly.
While Stories aren't new, what is new is that they are now available to Brand Pages. (Until recently, only personal pages could create Stories.)
To access Facebook Stories for a Brand Page, you can use the new Facebook Creator app. Or, open the Facebook app on your phone or tablet (currently, Stories only work via mobile), and go to your Brand Page. Underneath where you it lets you “write something,” click “create story.”
Once you have finished creating your tiny, disappearing masterpiece, add it to your Story.
Then anyone who likes your page will see it at the top of their Facebook page anytime they login for the next 24 hours. It’s a great way to get in front of your audience and to cut through the clutter of the newsfeed.
Quick note: you can also use Stories for Groups, and Events for which you have said you are attending. The Event feature in particular has the potential to be huge, in my opinion. Once people start using them, it will give everyone at a party, a concert, an event, etc. a way to create content and see what everyone around them is doing in real time. The engagement possibilities for that one are HUGE!
Those are the three social media updates I’m most excited about at the moment. Your turn — any to add?
Social media moves fast. You need a good strategy, but also countless cute/clever/funny/helpful/interesting pieces of content day in and day out to make it work. If you are doing it regularly, you are going to occasionally make mistakes.
The majority of the time, you will notice your error before anyone else does and you can delete your tweet or edit your post. Sometimes though, the only option is a response.
In preparation for Black Friday, McDonald’s sent the following tweet into the world:
This wasn’t a typo or someone hitting send too fast. This was someone copy and pasting a note from an internal document, throwing it into Twitter or a third party scheduler, and letting it fly.
They didn’t even wait until Black Friday to send it — the tweet went live on Thanksgiving.
Now if you run a small business or manage your band or nonprofit’s social media account, you could simply delete this tweet. If you’re a behemoth like McDonald’s, not so much.
You do have a few options though. You can:
McDonald’s went with option four, tweeting this the following morning:
While the follow up tweet didn’t get nearly as many retweets or likes as the original tweet, it did appease the internet, which is always hungry for a social media scandal.
You need look no further than the responses to see that the follow up fully appeased the Twitterverse. This time.
But user beware: if you or your team require coffee to start the day, then by all means, have it on hand! If you are McDonald’s that really shouldn’t be a problem. 🙄 🙄 🙄
Since writing this post, Twitter has expanded the length of tweets from 140-280. While you might need NEED these hacks as often, every one of them is still worth understanding and will offer you a more complete toolkit when using Twitter.
Twitter has also updated the way that you can create tweet threads. I wrote a blog post about the update. You can find it here.
A while back, Jack and his Twitter crew talked about massively expanding Twitter’s iconic 140 character limit to 10,000! Predictably, the Twitterverse went crazy. So Jack relented. Sort of.
While an individual tweet is still limited to 140 characters, Twitter has redefined what counts as a character. So while everything might still look/feel the same, you actually have quite a bit more room to get your thoughts out in a tweet these days than in the Twitter of old.
Many of these changes happened below the radar of the non-avid Twitter user. So I thought it would be a good time for a round-up.
Twitter is changing all the time. If I missed any new functionalities, let me know. I’d love to add them to my list.
A GIF, or a Graphics Interchange Format, is a short clip of a video or an animation set to repeat itself on an endless loop.
Twitter now has a built in GIF library. If you haven’t played with yours yet, you are missing out on some serious storytelling fun! Why type “Sad!” when you can demonstrate it in a fun video format.
To access the library, open up Twitter and start composing a new tweet. Then simply click on the GIF icon.
This will work on your computer, your tablet or your smartphone.
Twitter will automatically populate a wide-array of GIF emotions to search through.
Click on the appropriate emotion and scroll through the many, many options. Or, search for the emotion/concept of your choice.
Once you have the perfect GIF, select it and it will be added as media to your tweet.
And per the theme of this post — it will not count against your character count!
Please note though, you cannot add a GIF to a tweet containing any other media, or as part of a Quote Tweet (more on Quote Tweets below).
Another fun option, built write into your tweet, is the ability to conduct a poll.
Once you have selected the option, you can input a series of “answers” to whatever question you choose to pose in your tweet.
The default (and minimum option) is two “choices,” but click "+ Add a choice" and you can tack on a third or even a fourth.
When this fun tool was first rolled out, the only setting was for your poll to last for one day. But now, you can set your own length, ranging from 5 minutes to 7 days. To do that, just click on the poll length’s default “1 day” and set your desired length.
Obviously, since it’s on this list, a poll doesn’t count against your Tweet’s character count.
If someone takes your poll, they will see the breakdown of votes by percentage. Voting is anonymous. You won’t know who took your poll, nor will anyone else. But it is a fun way to engage your audience and let them tell you directly what they think about any given question.
Quick note: each “choice” is limited to 25 characters. Prepare accordingly. Also, like GIFs, you can’t insert a poll into a Quote Tweet or a tweet with media.
Once upon a time, every character in a link counted towards your character count. Obviously, this was extremely problematic — some links themselves are more than 140 characters!
The original solution to this problem was the link shortener. bit.ly is the most famous, but there are others.
Twitter eventually realized how untenable it was to have a platform that had become synonymous with news, forcing users to employ workarounds in order to share most news articles. So while you weren’t looking, they changed the way they count link characters.
Whether it’s 12 characters or 1200 (eek — that would be quite a long url), all links now count as 23 characters. So keep bit.ly bookmarked for some of its other fun features. But never again waste time shortening a link just to save space. Twitter has got you covered.
Just like GIFs and polls don’t count against your character limit, pictures and videos are likewise exempted from your count. You can add up to four pictures to any tweet that isn’t a Quote Tweet.
Use your pictures to help tell you story.
But don’t just tweet pictures. Be sure to always tell your audience why you are tweeting them. It should be easy when you still have ALL of your precious 140 of your characters to play with!
4b) Tagging People
Most regular Twitter users know that they can add pictures to a tweet (although I’m not sure how many realize their picture(s) aren't counting against their character count).
This is a tool however that I’ve found few people are aware of. And if they are, I find many don't truly appreciate its power.
When you add a picture (or 2, 3 or 4), you can “tag” people who are in the picture. I put tag in quotes because they don’t actually have to be in the photo for you to tag them.
To do so is simple: after you add your picture, click “Who’s in this photo?”
You can then search for any Twitter user by name or handle and tag them in your photo. It’s important to note that you can’t differentiate which picture a particular user is in — you can just tag them in your pictures, generally. But the coolest part about this: you can add up to ten users to any tweet! That should help you save you a whole lot of space since now you don’t have to write out all those handles within your tweet in order to tag them.
Quick note: some users have privacy settings that won’t allow them to be tagged in pictures. You can still tag them in your tweet, you just can’t tag them in your picture.
5) Quote Tweets
I mentioned this concept earlier, with the promise to cover it shortly. This is a fun one.
Once upon a time, if you wanted to retweet something, you had to do it sort of manually. You would take the tweet's content, add an RT before it and then send it to your users. This was problematic for numerous reasons, the biggest being tweet length. If a tweet was already 140 characters you couldn’t add an RT. And even if there were three characters to spare, you might not be able to add in the original sender’s handle. That led to awkward MTs, or modified tweets (if you don’t know this acronym, here's a bunch more you also might not yet know), where you retweeted an edited version of what someone else had already said. You could modify for length, content or accuracy, but whatever your reason, it certainly complicated the heart of the RT.
So Twitter adapted. They changed the way RTs work. You still occasionally see old school RTs, but it’s rare.
Then Twitter added the Quote Tweet.
When you go to retweet on your tablet or your smartphone, you’ll see be asked if you want to Retweet or Quote Tweet. Or your computer, you’ll have the option to Retweet, or to “Add a comment…”
You can add a full 140 characters to your Quote Tweet. This can be a great tool to save space. If someone tweeted something and you want to expand on it, you don’t need to start with an explanation. You can even Quote Tweet one of your own tweets, in order to continue a thought. Quote Tweets are a great tool for building out longer thoughts. Take advantage of them!
Similar to Quote Tweets, Twitter changed the way that replies work. It used to be that when you hit reply, Twitter automatically added the handle of the person who sent the original tweet, as well as any other handle tagged within.
But Twitter realized that people were struggling with what came to be known as “tipping canoes:” Twitter conversations that were so full of handles that there was no place left to actually add your thoughts.
So now when you hit reply, the original sender and all tagged handles will still automatically be tagged in your response, but they will be tagged outside of your actual tweet. Meaning you can respond to one handle, or a big group, without worrying about tipping that Twitter canoe.
So let’s say that instead of Quote Tweeting a response to @BarackObama, I replied to him.
I still have all 140 characters for my response.
Likewise, if I reply to @JimmyKimmel while he is thanking @SenatorCollins for doing the right thing on healthcare, they will both be tagged without taking away from my character count.
If you want to remove someone from your tags, just clicks on the list of names and you can deselect as you desire.
But note, you can’t deselect the original sender’s handle. You are stuck with them. Don’t want to mention them? Then maybe don't reply to their tweet!
Bonus) Thread Tweets
Okay, that is six ways that Twitter now offers for us to get more of each and every tweet.
But the Twitterverse still wasn’t satisfied and they are notorious for finding clever workarounds to problems that bother them.
Sometimes what you have to say won’t fit into 140 characters, no matter how many other tools you have at your disposal. At that point, you can thread together your tweets to tell a longer story.
Anytime you reply to a tweet, from anyone including yourself, Twitter will connect those two tweets with a blue line.
So if you have a longer story to tell, break it up into tweetable chunks and then share it, one piece at a time. But be careful — they have to be in the right order, or they will be impossible to follow.
To do this is simple: send your first tweet. Then reply to it. Then reply to that one. Then that one. And so on.
FYI — Threading tweets like this is sometimes referred to as a Tweet Storm.
There are many different ways people choose to differentiate a tweet from a threaded tweet. After all, your followers won’t know there’s more to come if you don’t tell them.
The most common approaches are as follows:
So that’s six new(ish) ways to get more of your tweets and a bonus user hack you should know about.
Do you have any additional tips or tricks you've found to get more out of Twitter? Respond in the comments and/or share them with me on Twitter. I want to hear from you!
Want to learn more about any of the above concepts, or anything else about this often-perplexing platform? Book a class today to become a Super Twitterer.
We live in strange times. One person with a little ingenuity and a Twitter account or a YouTube channel can have greater reach than their local paper, and greater influence than even some in the national media.
But for most of us, we log-on to social media to connect with our friends and family, to see what’s happening in the world and to share our opinions. We aren’t trying to build massive audiences—we just want to learn, to socialize and to share our opinions on the story of the day.
And so often today, that story is about politics.
We live in a social media age: never before have American politics moved so fast or felt so destructive. It feels like we are in an endless state of breaking news; CNN’s chyron writers can hardly keep up with the stories as they come rolling in.
So let’s say you want to go online and get involved in the conversation, but you aren’t sure where to start. Then these ten tips might be for you. This list could apply to professional politicos and full-time activists, but I didn’t write it for them. Rather it’s intended for people with jobs, families, social lives and a million other things going on, but who still have a passion to change their community, if not the world.
Tip 1 — If it didn’t happen on social media, it didn’t happen
This is the first rule of any campaign I’ve ever worked on, and it needn't be limited to traditional political campaigns. If you go to an event, no matter how well attended, consider all of those who didn’t attend. Some didn’t know about it, some couldn’t get off work, some live in other places. Talking about the events and meetings you attend both bring in new audiences in real time, and give more people a reason to attend such events in the future.
Share your story via the social media platforms of your choice throughout the event. Quote speakers, share videos of exciting moments, talk about why you are there, what you are learning and how great a time you are having.
Or else, it never really happened 😉
Tip 2 — Your story is your best asseT
All the facts and statistics in the world can’t compete with a personal story from someone in your community. Hearing that 23 million people will lose healthcare is powerful; hearing that YOU or YOUR BROTHER won’t be able to keep their healthcare, far more so.
Your story doesn’t have to be tragic to be powerful. What got you active in the movement? Why do you care? What are the moments that shaped you? They are all part of your story.
You don’t have to reveal your deepest, darkest secrets to put a personal spin on the story of the day.
Activists are, first and foremost, organizers. Sometimes, their goal is to use the internet as a tool to bring people together in real life. If that’s your goal, optimize your efforts.
Facebook events are extremely powerful, but ONLY if used correctly. Don’t build a Facebook Event two days before an event. At that point, you have missed your window. If you can’t build it at least 4-6 weeks prior, you are not really taking advantage of this awesome tool. (Bear in mind, this is NOT applicable for birthday parties, community concerts, etc., where you can pretty much do whatever you want. This is for public events that you want to promote to a public audience.)
Once your Event is built, invite people you think will want to attend and share it with your networks. Post about it on your wall, email it to your friends, tell people about it in real life and let them know they should join.
Once you have a group of people who have said they are “interested” or “going” to your event, now it’s time to engage them.
Every time you post an update in the event, everyone “interested” or “going” will get a notification. So it’s important not to annoy them (they can remove themselves from the event outright or simply from receiving notifications). My recommendation: post about once a week until the final two weeks prior to the actual event. Then ramp up as you get closer. But just about EVERY notification should not solicit, but rather excite.
Tip 3 — Online organizing starts offlinE
You will not sign up for a Twitter account today, and amass 100k followers over the next few weeks (if you do, contact me and let’s tell that story!). But connect with the people you already know in real life and let them know how to find you online. This can be at events and meetings, in your email signature, within Facebook Groups in which you are active, etc.
The people who already know (and love) you will be much more receptive to your message than a group of strangers. And if your goal is to make a difference, it helps to have a receptive audience.
Tip 4 — Support each otheR
If you see someone getting attacked for speaking out, it’s okay to step up for them, just like you would in real life.
If you aren’t comfortable getting involved publicly in an online debate (some can’t because of their jobs, others just aren’t comfortable with it), consider dropping a private note to the person under siege. Let them know you appreciate that they are fighting the good fight.
If we cede the conversation to the bullies, we lose. We can’t all be outspoken activists, but we must support each other so that those who are in a position to engage won’t get shut down and pushed out of the conversation altogether.
Tip 5 — Use Twitter lists as a listening tooL
I know a lot of people who don’t like Twitter because they find it too confusing. And I get that. At first glance, Twitter is chaos. But Twitter lists help bring order to the chaos.
Utilizing them is free and easy, and you don’t even have to build your own — you can subscribe to someone else’s.
Lists can be public or private:
Build lists of journalists, people who inspire you, friends, colleagues, etc.. And then get a free account with HootSuite or Tweetdeck and easily monitor them, on a timeframe that works for you.
Lists only show content shared by those in your list. So if it’s a list of journalists, whenever you login, you can see all of their tweets in a manageable stream, and nothing else. Literally: order out of the chaos.
This will help you stay informed and connected to many different groups of people in a way that won’t feel overwhelming.
Blog Posts by Category