Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process?
In this episode, we cover two inter-related topics: the importance of displaying your handles *everywhere* your audience is and the vital role that engagement plays in creating and managing a beneficial social media program.
Never forget — social media is not a tool to speak TO the people. It’s a tool to speak WITH the people. The goal is to have conversations and to build relationships.
Full Episode Transcript
That's right! I've started a podcast.
It's called Step Up Your Social and it's intended to provide quick, actionable tips to help you master your social media. I plan on making these all "flash episodes," around 10 minutes long or less.
That way you can hop in, learn something quick and get right back to work!
Have a topic you want to hear me cover? Drop it in the comments, tweet it at me, or use the hashtag #StepUpYourSocial.
In the inaugural episode, I discuss the difference between crossposting your comments and autoposting them.
One of those is good, the other is very, very bad.
Give a listen. And then get right back to telling your story!
If you have tuned out this news completely for Memorial Day weekend, congratulations!
If not, the biggest story in your varied timelines is probably about how the US is systematically removing children from their parents, many of whom came here seeking asylum (and all of whom came seeking a better life).
The parents are being given no information as to where their children are being taken or when — if ever — they will get to see them again. To make matters worse, we are now learning that the US has lost children (thousands of them 😞😱😡) that are supposed to be in the system, and that many of these children are getting sold to human traffickers.
This morning, Ivanka Trump tweeted a picture. The caption: “My ❤️! #SundayMorning”
While ordinarily, a picture like this would have gotten the Likes and the RTs rolling in, it could not have been more tone deaf to the world around it.
Ivanka is not just President Trump’s daughter, she is also a senior member of his administration.
A tweet does not live in a vacuum. A digital intern would have looked at this tweet and recommended to Ivanka she not post it, when the story of the weekend is lost children.
But post it she did. And so the Quote Tweets rolled in:
As a general rule, pictures and videos of babies and puppies can be engagement gold. But while good content is important, it can't work without an awareness of context.
In other words: you can ignore the people; but rest assured, they are not going to ignore you.
Last week, I celebrated the birth of my new son. In Jewish tradition, a boy has a bris at day 8. A bris is a short ceremony where he is welcomed into the community and has his name announced to world (amongst other things 😳).
My wife and I live in Madison, WI. Madison is our chosen home — neither of us have families in town. My parents and her mom were able to join us in person. But that still left a lot of loved ones who couldn’t make it in for the occasion.
In the days leading up, my brother asked if I could Skype him in for the event. I said sure. Then one of my cousins made the same request and I realized that Skype was not going to work.
I wanted to stream the celebration for my family, but I didn’t want it to be open to the general public.
So here’s what I did: I created a private Facebook event and invited in those we wanted to join us remotely. This included family and friends in New York, New Jersey, North Carolina, Florida, Washington, California and even Germany. It included two grandmothers in their 80s/90s who were both thrilled about becoming great-grandmothers!
Once RSVPing that they would attend, I instructed the invitees to head over to the event page at the appropriate time. I then used Facebook Live to stream the entire ceremony directly into the private group.
They could all access it, and I didn’t have to worry about anyone else joining in, or someone sharing it to their networks and it becoming a public affair (I set the privacy settings to only stream to those “attending” the event).
The stream was one-way, but not the conversation.
I set up the phone on a tripod near our in-home guests. When everything was over, I went back and looked at the video. There were about 15 cyber-guests, but they had left a combined total of 99 comments! So after everyone had gone home and the kitchen was cleaned, we got to re-live the event through their comments.
One of my cousins even let me know that she wasn’t able to make it to the event in real time, but that she was able to watch it later that day on her own time.
As can I and any of the other invitees!
What’s The Point?
If you read my blog regularly, you probably realize that this isn’t a typical post for me. It’s a bit more personal than I normally delve. That said, the point of this post isn’t really to tell you about my intimate family affair. The real point of this post is the importance of understanding the tools in your digital toolkit.
My brother and cousin wanted me to Skype them in. Which would have worked for one or two people… but not a dozen!
Facebook Live would have been great for those we wanted to join us, but it would have been hard to keep it intimate and private.
A private Facebook event was a perfect solution to bring in the family, without having to broadcast it to the world.
Everyone who attended raved about how “fun” it was and how great it was that they got to be there. Never mind the fact that they were all thousands of miles away. They all had a front row seat, right alongside our parents and our local guests. And not only that, they could chat with each other throughout, without worrying about disturbing the ceremony.
In the words of one of my aunts: “This is all so cool that we can be so connected!”
While this story is about how I brought my family together, ask yourself when such tools might be helpful for bringing together your audience or community. Maybe you have an upcoming meeting you want to share with top volunteers. Or you want to announce a new product line to your VIP customers. Perhaps you want to give access to some of your fans, without opening up your conversation to the world. Our smartphones and social media platforms are full of amazing tools. Understanding them might just be the difference between bringing your community together… or not.
Want to start using Facebook Live, but not sure how to get started. Check out my free Facebook Live Checklist.
Not sure which digital tool might be right for your upcoming event. Be in touch and let’s figure it out together!
I always say that the only constant in social media is change. I don’t write to tell you every time any little thing changes on a social channel — if I did you’d hear from me literally dozens of times per week. But not every update is worthy of a blog post or an email.
Recently though, a few exciting updates have rolled out that are worth sharing.
You can now “follow” a hashtag on Instagram, just like you would follow an account.
Once you follow a hashtag, Instagram will include top posts using it directly into your feed.
To follow a hashtag, simply search for it on Instagram.
Then click “follow.”
Then you will start seeing relevant content showing up in your feed.
I'm very excited about this update, although it’s a bit hard to follow Twitter’s logic. They recently doubled the character length for tweets from 140-280, thus making threads, and therefore this update, much less relevant. But they're not irrelevant, so it’s still an exciting update.
If you aren’t familiar with the concept of threads, check out this blog post where I explain what they are and how they work (along with a bunch of other fun Twitter tricks and tips).
Before, when you created a tweet thread, you had to keep responding to previous tweets. Which is fine, but can be clunky. If you don't reply to the most recent tweet in your thread, they get out of order and your thread becomes hard to follow. It can take a few moments for your tweet to post, meaning you have to sit tight with your thoughts, waiting for it to catch up.
Now if you want to create a tweet thread, simply start typing your tweet. Below, next to the “tweet” button, you will see a plus. Click it and Twitter will open up another tweet for you. Keep going until you are finished and then you can send them all as a single unit.
BIG IMPROVEMENT, even if it's a little less relevant that it might have been a few months ago.
Facebook Stories aren’t new, but they have pretty much been getting ignored. Stories were Facebook’s response to Snapchat. They are small pieces of content — pictures, short videos or text — that disappear after 24 hours.
They have all the fun Snapchat-style filters built in, along with a lot of other fun tools. Spend a few minutes in there and you will find tons of fun toys. And they are updated regularly.
While Stories aren't new, what is new is that they are now available to Brand Pages. (Until recently, only personal pages could create Stories.)
To access Facebook Stories for a Brand Page, you can use the new Facebook Creator app. Or, open the Facebook app on your phone or tablet (currently, Stories only work via mobile), and go to your Brand Page. Underneath where you it lets you “write something,” click “create story.”
Once you have finished creating your tiny, disappearing masterpiece, add it to your Story.
Then anyone who likes your page will see it at the top of their Facebook page anytime they login for the next 24 hours. It’s a great way to get in front of your audience and to cut through the clutter of the newsfeed.
Quick note: you can also use Stories for Groups, and Events for which you have said you are attending. The Event feature in particular has the potential to be huge, in my opinion. Once people start using them, it will give everyone at a party, a concert, an event, etc. a way to create content and see what everyone around them is doing in real time. The engagement possibilities for that one are HUGE!
Those are the three social media updates I’m most excited about at the moment. Your turn — any to add?
Social media moves fast. You need a good strategy, but also countless cute/clever/funny/helpful/interesting pieces of content day in and day out to make it work. If you are doing it regularly, you are going to occasionally make mistakes.
The majority of the time, you will notice your error before anyone else does and you can delete your tweet or edit your post. Sometimes though, the only option is a response.
In preparation for Black Friday, McDonald’s sent the following tweet into the world:
This wasn’t a typo or someone hitting send too fast. This was someone copy and pasting a note from an internal document, throwing it into Twitter or a third party scheduler, and letting it fly.
They didn’t even wait until Black Friday to send it — the tweet went live on Thanksgiving.
Now if you run a small business or manage your band or nonprofit’s social media account, you could simply delete this tweet. If you’re a behemoth like McDonald’s, not so much.
You do have a few options though. You can:
McDonald’s went with option four, tweeting this the following morning:
While the follow up tweet didn’t get nearly as many retweets or likes as the original tweet, it did appease the internet, which is always hungry for a social media scandal.
You need look no further than the responses to see that the follow up fully appeased the Twitterverse. This time.
But user beware: if you or your team require coffee to start the day, then by all means, have it on hand! If you are McDonald’s that really shouldn’t be a problem. 🙄 🙄 🙄
Since writing this post, Twitter has expanded the length of tweets from 140-280. While you might need NEED these hacks as often, every one of them is still worth understanding and will offer you a more complete toolkit when using Twitter.
Twitter has also updated the way that you can create tweet threads. I wrote a blog post about the update. You can find it here.
A while back, Jack and his Twitter crew talked about massively expanding Twitter’s iconic 140 character limit to 10,000! Predictably, the Twitterverse went crazy. So Jack relented. Sort of.
While an individual tweet is still limited to 140 characters, Twitter has redefined what counts as a character. So while everything might still look/feel the same, you actually have quite a bit more room to get your thoughts out in a tweet these days than in the Twitter of old.
Many of these changes happened below the radar of the non-avid Twitter user. So I thought it would be a good time for a round-up.
Twitter is changing all the time. If I missed any new functionalities, let me know. I’d love to add them to my list.
A GIF, or a Graphics Interchange Format, is a short clip of a video or an animation set to repeat itself on an endless loop.
Twitter now has a built in GIF library. If you haven’t played with yours yet, you are missing out on some serious storytelling fun! Why type “Sad!” when you can demonstrate it in a fun video format.
To access the library, open up Twitter and start composing a new tweet. Then simply click on the GIF icon.
This will work on your computer, your tablet or your smartphone.
Twitter will automatically populate a wide-array of GIF emotions to search through.
Click on the appropriate emotion and scroll through the many, many options. Or, search for the emotion/concept of your choice.
Once you have the perfect GIF, select it and it will be added as media to your tweet.
And per the theme of this post — it will not count against your character count!
Please note though, you cannot add a GIF to a tweet containing any other media, or as part of a Quote Tweet (more on Quote Tweets below).
Another fun option, built write into your tweet, is the ability to conduct a poll.
Once you have selected the option, you can input a series of “answers” to whatever question you choose to pose in your tweet.
The default (and minimum option) is two “choices,” but click "+ Add a choice" and you can tack on a third or even a fourth.
When this fun tool was first rolled out, the only setting was for your poll to last for one day. But now, you can set your own length, ranging from 5 minutes to 7 days. To do that, just click on the poll length’s default “1 day” and set your desired length.
Obviously, since it’s on this list, a poll doesn’t count against your Tweet’s character count.
If someone takes your poll, they will see the breakdown of votes by percentage. Voting is anonymous. You won’t know who took your poll, nor will anyone else. But it is a fun way to engage your audience and let them tell you directly what they think about any given question.
Quick note: each “choice” is limited to 25 characters. Prepare accordingly. Also, like GIFs, you can’t insert a poll into a Quote Tweet or a tweet with media.
Once upon a time, every character in a link counted towards your character count. Obviously, this was extremely problematic — some links themselves are more than 140 characters!
The original solution to this problem was the link shortener. bit.ly is the most famous, but there are others.
Twitter eventually realized how untenable it was to have a platform that had become synonymous with news, forcing users to employ workarounds in order to share most news articles. So while you weren’t looking, they changed the way they count link characters.
Whether it’s 12 characters or 1200 (eek — that would be quite a long url), all links now count as 23 characters. So keep bit.ly bookmarked for some of its other fun features. But never again waste time shortening a link just to save space. Twitter has got you covered.
Just like GIFs and polls don’t count against your character limit, pictures and videos are likewise exempted from your count. You can add up to four pictures to any tweet that isn’t a Quote Tweet.
Use your pictures to help tell you story.
But don’t just tweet pictures. Be sure to always tell your audience why you are tweeting them. It should be easy when you still have ALL of your precious 140 of your characters to play with!
4b) Tagging People
Most regular Twitter users know that they can add pictures to a tweet (although I’m not sure how many realize their picture(s) aren't counting against their character count).
This is a tool however that I’ve found few people are aware of. And if they are, I find many don't truly appreciate its power.
When you add a picture (or 2, 3 or 4), you can “tag” people who are in the picture. I put tag in quotes because they don’t actually have to be in the photo for you to tag them.
To do so is simple: after you add your picture, click “Who’s in this photo?”
You can then search for any Twitter user by name or handle and tag them in your photo. It’s important to note that you can’t differentiate which picture a particular user is in — you can just tag them in your pictures, generally. But the coolest part about this: you can add up to ten users to any tweet! That should help you save you a whole lot of space since now you don’t have to write out all those handles within your tweet in order to tag them.
Quick note: some users have privacy settings that won’t allow them to be tagged in pictures. You can still tag them in your tweet, you just can’t tag them in your picture.
5) Quote Tweets
I mentioned this concept earlier, with the promise to cover it shortly. This is a fun one.
Once upon a time, if you wanted to retweet something, you had to do it sort of manually. You would take the tweet's content, add an RT before it and then send it to your users. This was problematic for numerous reasons, the biggest being tweet length. If a tweet was already 140 characters you couldn’t add an RT. And even if there were three characters to spare, you might not be able to add in the original sender’s handle. That led to awkward MTs, or modified tweets (if you don’t know this acronym, here's a bunch more you also might not yet know), where you retweeted an edited version of what someone else had already said. You could modify for length, content or accuracy, but whatever your reason, it certainly complicated the heart of the RT.
So Twitter adapted. They changed the way RTs work. You still occasionally see old school RTs, but it’s rare.
Then Twitter added the Quote Tweet.
When you go to retweet on your tablet or your smartphone, you’ll see be asked if you want to Retweet or Quote Tweet. Or your computer, you’ll have the option to Retweet, or to “Add a comment…”
You can add a full 140 characters to your Quote Tweet. This can be a great tool to save space. If someone tweeted something and you want to expand on it, you don’t need to start with an explanation. You can even Quote Tweet one of your own tweets, in order to continue a thought. Quote Tweets are a great tool for building out longer thoughts. Take advantage of them!
Similar to Quote Tweets, Twitter changed the way that replies work. It used to be that when you hit reply, Twitter automatically added the handle of the person who sent the original tweet, as well as any other handle tagged within.
But Twitter realized that people were struggling with what came to be known as “tipping canoes:” Twitter conversations that were so full of handles that there was no place left to actually add your thoughts.
So now when you hit reply, the original sender and all tagged handles will still automatically be tagged in your response, but they will be tagged outside of your actual tweet. Meaning you can respond to one handle, or a big group, without worrying about tipping that Twitter canoe.
So let’s say that instead of Quote Tweeting a response to @BarackObama, I replied to him.
I still have all 140 characters for my response.
Likewise, if I reply to @JimmyKimmel while he is thanking @SenatorCollins for doing the right thing on healthcare, they will both be tagged without taking away from my character count.
If you want to remove someone from your tags, just clicks on the list of names and you can deselect as you desire.
But note, you can’t deselect the original sender’s handle. You are stuck with them. Don’t want to mention them? Then maybe don't reply to their tweet!
Bonus) Thread Tweets
Okay, that is six ways that Twitter now offers for us to get more of each and every tweet.
But the Twitterverse still wasn’t satisfied and they are notorious for finding clever workarounds to problems that bother them.
Sometimes what you have to say won’t fit into 140 characters, no matter how many other tools you have at your disposal. At that point, you can thread together your tweets to tell a longer story.
Anytime you reply to a tweet, from anyone including yourself, Twitter will connect those two tweets with a blue line.
So if you have a longer story to tell, break it up into tweetable chunks and then share it, one piece at a time. But be careful — they have to be in the right order, or they will be impossible to follow.
To do this is simple: send your first tweet. Then reply to it. Then reply to that one. Then that one. And so on.
FYI — Threading tweets like this is sometimes referred to as a Tweet Storm.
There are many different ways people choose to differentiate a tweet from a threaded tweet. After all, your followers won’t know there’s more to come if you don’t tell them.
The most common approaches are as follows:
So that’s six new(ish) ways to get more of your tweets and a bonus user hack you should know about.
Do you have any additional tips or tricks you've found to get more out of Twitter? Respond in the comments and/or share them with me on Twitter. I want to hear from you!
Want to learn more about any of the above concepts, or anything else about this often-perplexing platform? Book a class today to become a Super Twitterer.
I wrote a guest blog post for Indie on the Move entitled: 5 Ways to Use Facebook Live to Grow Your Brand's Reach. While the post is (obviously) geared towards musicians, I think it can assist any person or brand who works directly with people. Try and think about your own audience: what might a "behind the scenes" peak look like?; what would be the equivalency of your sound check?; what might your customer see as your "tour"?
If you have good answers to any of the above, share them in the comments or on Facebook/Twitter. I'd love to hear about your customer journey.
If you aren't sure how these examples can serve as metaphors for you and your customers, drop me a line. Maybe I can help you figure it out!
Without further ado, here are 5 Ways to Use Facebook Live to Grow Your Brand's Reach.
If you spend time on social media, you’re probably familiar with Facebook Live, a relatively new Facebook tool that allows you to broadcast live—in real time—directly to your audience.
While you probably know what Facebook Live is, you might not realize just how powerful it is.
Facebook, at least for the time being, is extremely committed to this tool and is offering all implementers a powerful free gift for using it: guaranteed exposure and engagement!
When you stream via Facebook Live, Facebook gives a notification to every one of your followers that you are currently live. If your followers aren’t online while you go live, they’ll get a notification that you were live. This simple notification all but guarantees increased reach and engagement over even your most well-produced videos.
So that’s why it’s important. But you might also be wondering WHEN you should use it. Here are 5 ways you can use Facebook Live to greatly expand your band’s reach.
1) Do a weekly Live session right from your living room or practice space.
Give it a simple catchy hashtag to demonstrate it’s part of a series. Exs: #MusicMondays or #TuesdayBluesday. Having the day of the week is helpful, to help brand it as something people should expect every week. One caveat: if you tell people you are going to do it weekly, YOU HAVE TO DO IT WEEKLY. If that is too much responsibility, then go with #LivingRoomSessions, or #FunkyFacebook. You’ll lose a bit in the process, because it will be harder for people to know when to expect it. But better they don’t know, then they expect it and it doesn’t happen!
Sharing music like this gives you a chance to connect directly with your audience in a very personal way. They log onto Facebook to see updates from their friends and family… and there is their favorite band or musician, playing just for them! It’s like a private concert for your fans. And the best part: it cost you nothing.
2) Working on a new album? Take us “behind the scenes” into the studio.
Show us your drummer setting up his drum mics or interview your sound engineer about how he gets that special signature sound. This is an easy way to raise awareness—and build excitement—about your new album.
Conversely, when you release a new album, go live to talk about the process. Tell a funny story from the studio, or the meaning behind one of the songs. Is the local record store selling your album? Go in with your smartphone and show it sitting on the shelves. You get to brag a bit about your accomplishment, your fans know where they can find your music, AND the record store will love you: you just gave them a bunch of free publicity!
3) Whether you’re traveling halfway across the country for your next show, or just ten minutes down the road, hop on Facebook Live and let us know how great tonight’s show is going to be.
Will you have a special guest (you don’t have to say who it will be!)? Will you be playing a new song? Is it your first time at a new venue? What better time to talk to your audience then while you’re on your way to a show. For those in other cities, they’ll be excited to hear from you. And for those in town, your video might just be the reminder they needed to call their friends and head on down to the venue!
4) This one is similar to 3, but different enough to get its own point: livestream part of your soundcheck.
If you don’t do a soundcheck, then walk around the venue and talk to your fans. Or show the line to get inside. Or even just tell us how much you are enjoying your pre-show beer! This is your last chance to make a connection before the show starts, and to get all those fans who haven’t yet committed to coming out, to give it once last consideration. Pro tip: Don’t ask them to come, just talk about how excited you are about the night. If your excitement is genuine, they don’t need to be invited—they’ll be eager to get there all on their own!
5) As your band grows, you have more and more fans who live further and further away.
Just because someone isn’t going to drive 6 hours to see your show doesn’t mean they don’t wish they could be there. Buy a tripod (you can get a good one for $20) and set it up on stage. Livestream a song or two. Hell, livestream the whole show. (You can go Live on Facebook for up to 4 hours at a time!) It might be too late for someone not at your show to come out. But this brings them into the party, makes them wish they were there, and all but ensures they’ll try harder next time to make it out.
This list is not meant to be exhaustive—far from it. There’s no shortage of ways you can use this powerful tool to grow your reach and engagement. Are you using Facebook Live in other, clever ways? Please share them with me on Facebook and/or Twitter. I’d love to hear about them!
If you need any additional help with Facebook Live, or with anything else related to your digital story, drop me a line. I always love talking social media and music!
Yesterday, Donald Trump Jr. tweeted this:
The backlash was quick and it was fierce. A particularly good response (one of thousands) came from Jon Favreau, who used to work for President Obama.
And on the other end of the spectrum, here’s one from @darth:
It’s worth noting that as offensive as Trump Jr.’s tweet was, it wasn’t even an original idea.
When Ben Carson was running for president, he often used a similar analogy to justify his opposition to accepting Syrian refugees, except he substituted Skittles with rabid dogs.
Mike Huckabee, during his run for president, used peanuts. Others have replaced Skittles with M&Ms or grapes.
Former Congressman Joe Walsh—who you might remember as the guy who threatened President Obama in the aftermath of this summer’s shooting in Dallas—was offended by the tweet, but only because he didn’t get an h/t.
Suffice to say, it’s not a new argument.
Now imagine you are Skittles (the brand), and suddenly—inexplicably—you find yourself trending on social media. What’s your response?
Really think about what you would do. A massive, household name is being equated with poison and refugees and xenophobia. Do you attempt to “capitalize” on the situation, ensuring the world that every Skittle in the bowl is good and poison-free? Do you try to be funny, serious, irreverent, angry… On a situation like this one, you could ask a hundred branding experts, and they would all probably have a different idea.
And yet, Skittles managed a perfect response. Here it is in its entirety:
Skittles are candy. Refugees are people. We don’t feel like it’s an appropriate analogy. We will respectfully refrain from further commentary as anything we say could be misinterpreted as marketing.
In 30 words, they clarified that they are offended by the comparison, that they don’t agree with it, and that they would now be shutting the hell up.
In fact, despite the fact that they are a brand with a vibrant social media presence, their Facebook and Twitter accounts have gone completely radio-silent since this controversy erupted yesterday.
Here is the lesson for brands: don’t see every mention of your brand as an opportunity to raise sales or increase market share. You can’t capitalize on tragedy; trying typically raises your profile in ways you don’t want and associates you with a story which you probably don’t want to be a part of.
It’s so easy to see how this could have gone wrong for Skittles. Instead, they came out the heroes in the story. Or, at the very least, not one of the villains.
The bowl of Skittles in the picture that Trump Jr. tweeted was used without attribution. And much richer than that: the photographer was once a refugee himself!
Want to read more great responses to this awful tweet. Here are 21 you are sure to appreciate. Did you see any others in the Twitterverse that aren’t on this list? Tweet them at us or share them in the comments.
People often ask me why I love Twitter as much as I do (in case you are wondering, I love it. A LOT). I have so many reasons, but at this moment, I just want to share one.
There was just a coup in Turkey. That is a pretty big deal, to say the least. I have been scrolling through reports via Twitter for a good 35 minutes reading up on the latest developments. At the time of this writing, there isn’t much known, but there is SOME known.
Out of curiosity, I headed over to my Facebook feed, just to see how relevant this massive international story was for my friends and family. I had to scroll through 41 posts to find anything mentioning the word Turkey. Forty-one.
While Twitter might not have had all the facts, Facebook didn’t seem to even know that something was happening.
While Facebook’s algorithm helps ensure that you see things that you are most likely to be interested in, it’s also slow and can be clunky as hell.
Many people get their news exclusively from Facebook. A Pew Research study earlier this year found that 62% of people get their news from social media, with the vast majority relying on Facebook.
Almost an hour after a coup broke out in a very complicated part of the world, those checking the “news” via Facebook know nothing about the story.
At some point, Facebook’s algorithm will catch up with the events and people will have more info about Erdogan and Ankara and the PKK then they know what to do with. But by that time, the coup will probably be over.
Twitter is reporting in real time while Facebook is working hard to try and figure out which stories might matter.
I use both platforms on a constant basis and can’t imagine losing either. But when people ask me why I love Twitter, days like this are just one of a million reasons.
The wait is over! It’s now officially as easy to switch between Instagram accounts on your mobile device as it is to switch between Twitter accounts.
For those of you who run only a single account, this won’t change your interaction with the platform. But if you have a personal account, and you also run one for your business, non-profit, band, microbrewery or anything else, this is the time to get excited.
Until now, you had to log out of one account and login to another to switch back and forth. Tracking down passwords and taking the extra time to move around pretty much guaranteed that whatever account was your primary, stayed your primary.
Instagram heard our frustration and they have—finally!—acquiesced. Switching between accounts is now easy.
Open up the app. In the top right corner, you will see a gear. Click it.
Scroll down to the bottom of the list and click on “Add Account.”
Login with your second account.
Now, you can simple toggle between the accounts. Go to your homepage (bottom right icon showing your avatar). At the top of that page, you will see your username, followed by a ٧.
Click it and you will see a list of all accounts you are logged into. You can now toggle back and forth to your heart’s desire. That's it--now enjoy!
Quick note: You can repeat this process with numerous accounts.
On Thursday night, Jeb Bush held a town hall in New Hampshire—a must win state for his struggling campaign. Looking at the pictures, it’s clear he packed the room. He proudly took to Twitter to report that the crowd was “400 strong.” Respectable turnout, no doubt about it.
Just a few hours away in Vermont however, Donald Trump was holding a much-publicized, much-covered rally. Despite the room having a capacity of 1400, his campaign distributed over 20,000 tickets. According to Trump’s Twitter account, they “could only get a fraction of this 25k crowd in.”
So on the same night, there were two events in two neighboring states. Both campaigns tweeted out recaps of their respective successes.
But here’s the thing: Jeb Bush could have said “we were standing room only in Peterborough last night.” He could have said “full house in NH.” He could have skipped describing the size of the of the crowd altogether—he had great photos to tell that story!—and spoken instead about how awesome his event was.
But he didn’t. Instead, he told the world that his event was “400 strong.”
Now 400 people is a lot of people. A LOT... for a local band. Or a high school soccer game. Or for a Rick Santorum rally*. But it’s really not all that impressive for a presidential candidate with a $100 million war chest and the resources that Bush has at his disposal.
And it REALLY doesn’t seem like that much when you see Trump bragging about his YUUUUGE numbers from right down the road.
What’s the point?
You can brag about turnout without mentioning numbers.
Had Jeb left it at “full house” or “standing room only”, we could have imagined the size of the event and been impressed that he filled the room. Instead, he gave us a number. Compared to Trump’s, it just seems paltry.
If your numbers are extraordinary, you might consider sharing them. Otherwise, just talk about the quality of your crowd and the substance of your event and don’t get caught up reporting on quantity. There’s little potential gain and a decent amount of potential risk.
*Feel free to substitute Santorum with the undercard candidate of your choice.
Recently I went into Madison Sourdough (on Willy St. on the Near East side). Great restaurant, amazing bread (obviously!).
For those who haven’t been, it’s a pretty simple ordering process: you walk in, order at the counter, get a table number and then they bring your food to you. Nothing novel or groundbreaking.
But their table number got me thinking about how a business can use (or fail to use) all of their available real estate.
Here was my number:
Many restaurants would simply hand out a sign with the number on it. What a waste of valuable real estate that would have been!
Rather than simply serving as a function of the ordering process, this placard worked to both inform me that Madison Sourdough is online (Facebook, Twitter, Instagram and Pinterest) and to encourage me to post about them using the hashtag #MadisonSourdough.
Many customers are going to automatically post pictures of their meal online anyway. You might as well make it easy for those happy customers to give credit to the restaurant. And for those who might not have thought to snap a picture of their lunch and put it online, you get a chance to offer a little nudge in the social media direction.
So here’s a question: what real estate is your business/organization utilizing? And more importantly, which opportunities are you missing?
People are going to post about you and your brand regardless, you might as well be working with them.
Some things in our lives are simply too big for lower case letters.
We should write that “my mom is great,” but just can’t help but afford her the respect of that capital M. “The President has arrived” isn’t correct, but it just feels right.
For many years, I have awarded social media an honor it seemed to deserve. Anytime I wrote the phrase, I always used capital Ss and Ms. I don’t know when or where I picked up the habit, it was just ALWAYS something that I did. And it felt right.
Eventually, I came to realize that it was just me. But I always tell my clients, mistakes are bad; inconsistency worse. I decided that sticking with this bad habit—with complete and utter consistency—could make up for the mistake it surely must have seemed to most.
I write today to admit my failure. The AP has not changed its style guide, the New Yorker has not adopted my spelling convention, there will be no dictionary updates on my behalf. While I still believe in consistency and staying true to oneself, I have finally decided that this is a habit I must finally kick.
I write this post for two reasons:
1) It helps to codify my decision. Change is hard, but all good things must come to an end [insert favorite bible/Shakespeare/Tony Robbins quote].
2) It absolves me of any past (mis)spellings you may encounter. I write a lot. I have been working my way backwards, editing them out (each instance more painful than the last). But the internet is huge and I’m sure I have missed a bunch. So societal or otherwise, I feel a level of absolution.
Social Media is dead; long live social media.
People often ask how they can get new followers on social media. There are many shortcuts and tricks. But as with most things in life, the things worth having are worth earning. Buying followers from Facebook farms will not help you, your organization or your brand. It will actually hurt you and your ability to engage with the people that actually care what you have to say.
That being said, if you have money to invest, it is definitely worth running a Like campaign on Facebook and/or a Follower campaign on Twitter. For as little as a dollar a day (or as much money as you choose), Facebook and Twitter will promote your page to people that will actually be excited to learn about you.
You’re probably wondering: what’s the difference between buying followers and paying Facebook to find you followers? It’s simple: the latter will be real people. The former will not. The latter will care about you and your brand. The former will not (since they aren’t people, it’s hard for them to care about anything!).
If you are interested in running a Like or Follower campaign, drop me a line. I can run one for you or your organization, or I can teach you how to run one on your own.
But none of this is the point of this blog post. The point of this blog post is to gain followers without spending any money. In fact, the tip I am sharing here will (barely) even cost you any time.
It’s a simple, straightforward, easy task. If you want people to follow you on social media… ask them!
At your next event (it can be anything from a gala or a dinner to a concert or an art opening), take a moment and remind everyone that if they like you, your organization, your music, your art, your work… they should follow you on Facebook, Twitter and wherever else you can be found online.
Pro tip: Instead of asking them to follow you when they get home, get everyone’s attention and then ask them to take out their phones. Encourage them to follow you right there on the spot.
Not only will you gain followers, they will be the best kinds of followers: fans who actually care what you have to say. After all, who is going to care more about what you say online than the people who spent time/effort/money to join you at an event?
Now comes the hard part: keeping them engaged and interested. That takes a concerted strategy. If you don’t have one, you should. Let’s create one.
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