It’s always best practice to read through an article before sharing it via social media.
Sometimes a headline tells you most of what you need to know, and it’s okay to only skim the article, without reading every word. For example, if your local paper reports that a new baby panda was born at your zoo, you can pretty well trust you got the gist of the takeaway before even clicking on the link. It’s still a good idea to read through it, of course, just to be sure there are no critical takeaways/surprising angles towards the bottom of the page. But you are probably safe making assumptions about what you’ll find in the article.
While reading through articles before you share them with your networks them is important, if the article in question is about you, it is EXTREMELY IMPORTANT!
Yesterday, the Salt Lake Tribute named Senator Orrin Hatch “Utahn of the Year.” (Yep, apparently someone from Utah is a Utahn — good to know!)
On its face, this is a pretty big honor. A significant paper from the state’s capital city named Hatch their person of the year. I can see why he would be excited to get that out far and wide to his networks.
Unfortunately for him, the article didn’t exactly line up with the headline.
The very first line of the article should have been a clue to even the most casual of readers: “These things are often misunderstood.”
It then lays out what he has done to deserve such a title.
• Hatch’s part in the dramatic dismantling of the Bears Ears and Grand Staircase-Escalante national monuments.
• His role as chairman of the Senate Finance Committee in passing a major overhaul of the nation’s tax code.
• His utter lack of integrity that rises from his unquenchable thirst for power.
While the first two bullet points were clearly intended to be direct hits against Hatch, it is possible that he could wear both criticisms as points of pride. If he thinks it’s good to scale back national monuments and to raise working people’s taxes so that massive corporations can get a tax break, then he might have read the opening lines and been proud of his accomplishments.
But of course the opening line of the article made clear that the Salt Lake Tribune editorial staff is far from impressed with their senior senator.
And even if the intention of the first two bullet points confused him, that last one was pretty damn clear: “His utter lack of integrity that rises from his unquenchable thirst for power.”
The article goes on to call him a liar who has long overstayed his welcome in Utah. It also says that if he doesn’t retire now, the voters should toss him from office in 2018.
I read the article yesterday and thought — "Damn! This is brutal."
But of course that’s not the story here. The story here is that while I read the article and found it brutal, Senator Hatch (and/or one of his aides) saw the article as well, but never read past the title before proudly shared the scathing op-ed with his Twitter network this morning.
Oof. Oof. Oof.
Let this be a lesson to you. Read the article you are sharing. ESPECIALLY if you are the subject.
P.S. Do you know what the ratio is (in the context of Twitter)? It’s when you get waaay more responses to a tweet than likes or retweets. It’s typically a sign that people disagree with your message pretty vehemently, as supporters typically like or retweet, and comments tend to be criticisms of the message. Someone might say: dang, look at that ratio! So notice Hatch’s tweet has a 10:1 ratio.
“Dang, look at that ratio!”
I always say that the only constant in social media is change. I don’t write to tell you every time any little thing changes on a social channel — if I did you’d hear from me literally dozens of times per week. But not every update is worthy of a blog post or an email.
Recently though, a few exciting updates have rolled out that are worth sharing.
You can now “follow” a hashtag on Instagram, just like you would follow an account.
Once you follow a hashtag, Instagram will include top posts using it directly into your feed.
To follow a hashtag, simply search for it on Instagram.
Then click “follow.”
Then you will start seeing relevant content showing up in your feed.
I'm very excited about this update, although it’s a bit hard to follow Twitter’s logic. They recently doubled the character length for tweets from 140-280, thus making threads, and therefore this update, much less relevant. But they're not irrelevant, so it’s still an exciting update.
If you aren’t familiar with the concept of threads, check out this blog post where I explain what they are and how they work (along with a bunch of other fun Twitter tricks and tips).
Before, when you created a tweet thread, you had to keep responding to previous tweets. Which is fine, but can be clunky. If you don't reply to the most recent tweet in your thread, they get out of order and your thread becomes hard to follow. It can take a few moments for your tweet to post, meaning you have to sit tight with your thoughts, waiting for it to catch up.
Now if you want to create a tweet thread, simply start typing your tweet. Below, next to the “tweet” button, you will see a plus. Click it and Twitter will open up another tweet for you. Keep going until you are finished and then you can send them all as a single unit.
BIG IMPROVEMENT, even if it's a little less relevant that it might have been a few months ago.
Facebook Stories aren’t new, but they have pretty much been getting ignored. Stories were Facebook’s response to Snapchat. They are small pieces of content — pictures, short videos or text — that disappear after 24 hours.
They have all the fun Snapchat-style filters built in, along with a lot of other fun tools. Spend a few minutes in there and you will find tons of fun toys. And they are updated regularly.
While Stories aren't new, what is new is that they are now available to Brand Pages. (Until recently, only personal pages could create Stories.)
To access Facebook Stories for a Brand Page, you can use the new Facebook Creator app. Or, open the Facebook app on your phone or tablet (currently, Stories only work via mobile), and go to your Brand Page. Underneath where you it lets you “write something,” click “create story.”
Once you have finished creating your tiny, disappearing masterpiece, add it to your Story.
Then anyone who likes your page will see it at the top of their Facebook page anytime they login for the next 24 hours. It’s a great way to get in front of your audience and to cut through the clutter of the newsfeed.
Quick note: you can also use Stories for Groups, and Events for which you have said you are attending. The Event feature in particular has the potential to be huge, in my opinion. Once people start using them, it will give everyone at a party, a concert, an event, etc. a way to create content and see what everyone around them is doing in real time. The engagement possibilities for that one are HUGE!
Those are the three social media updates I’m most excited about at the moment. Your turn — any to add?
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