A little while back, I had the pleasure to edit the riveting tale of one young man who had achieved the American dream, only to realize it was not his American dream.
He worked hard through college and got a good job as a programmer with a Fortune 500 company. Things were fine. But he didn’t want to settle for fine—he sought adventure, excitement and a life that would never stopped inspiring him.
He paid off his debts, saved up his money, did his research, quit his job and bought a one way ticket to South America. He then spent the next 2.5 years climbing mountains, biking down the world’s most dangerous road, canoeing a river up the Amazon and so much more.
That’s man’s name is Dan Perry. He is a Madison local (via a few other Midwest locales) who currently lives in China. He will be in town this weekend and I figured what better time to highlight this awesome guy and his exciting book!
Check it out on Amazon today (the other Amazon). And if you ask real nice while he's still in the area, I bet he’ll even autograph it for you. In the meantime, check out his website, where he continues to blog about his many great adventures.
Yesterday, I wrote a blog post about the fact that I’m nearing 1000 followers on Twitter (!!!). After writing the post, I started sharing it through social media. While posting it to Facebook, I chose to run it with three pictures. The first was the graphic I had made, proclaiming this exciting achievement. The second was a Twitter logo. The third was my own logo.
I linked the graphic (the first pic) and my logo directly to my blog post, outlining both the announcement and the free audits I was giving out to celebrate. But I also wanted a way to drive traffic straight to my Twitter page. That’s where the second pic comes in.
Let’s walk through this.
When you input a link into a Facebook post, Facebook will automatically go and scrape any pictures it can find on the page you are sharing and auto-populate them in your post. You can then run your post with all of them, some of them, or none of them. Generally speaking, you always want to leave one (or more) of these pics in place, or replace them correctly (more on this in a minute). By doing so, you ensure that a click on the picture will lead—not to an enlarged version of the picture, but—directly to the site you are linking. If your goal is link clicks, ensure that as many actions as possible deliver that result.
So let’s start at the top. Copy the link you want to share and paste it into your Facebook page. If possible, Facebook will populate one or more graphics to accompany your post.
Notice underneath the post, there will be several thumbnails, with small numbers in blue boxes in the top right corner.
By clicking the blue boxes, you can turn on and off these different pictures. Any picture with a number will show up in your post. You can also rearrange the order in which they are shown by simply dragging them into the order you prefer.
Notice the right-most box with the plus (+) in it? THAT is how you should add additional or replacement pictures to your post. Adding them in any other (and there are several) will sever the relationship between your picture and your link. Which is bad, unless that is your goal. (But if it is, why are you using a link in the post in the first place?!)
You can post up to five pictures with your post. These can be things Facebook pulls from the link, pictures you add in, or some combination therein. Unless you specify otherwise, all of those pictures, when clicked on, will lead to your original link.
But if you want each picture to lead to a different landing page, you can do that as well. And setting that up is easy.
First, choose which pics you want to be associated with the post. Then scroll over the picture (not the thumbnail) and you will notice a link icon appears.
When you click that link button, you will get a popup box:
From there, you can input any link you want. You can do that for each picture associated with your post. They each stand alone.
So check out the post I shared yesterday and try clicking around. You’ll notice that the first and third images take you to my blog post and the second image (the Twitter icon) will take you straight to my Twitter page.
Let me know if you need any help. Or share your own success stories using multiple links in a Facebook post.
Looking for more social media tips, tricks, strategies and hacks?
Check out my podcast Step Up Your Social. All episodes are short (~10 minutes or so) and provide quick, actionable tips to help you step up your digital marketing.
Tune in today.
@ReverbalC is close to gaining 1000 Twitter followers. To celebrate, we're giving away free Twitter audits to two of our awesome followers.
Once the account reaches 1000 followers, we will choose two followers at random and offer them an in-depth analysis of what they are doing well on their page, and what they could be doing better.
To be entered to win, just make sure you are following @ReverbalC on Twitter.
Have friends or colleagues you think would benefit from a professional Twitter audit? Share this contest with your networks. Be sure and tag Reverbal Communications on Facebook and Twitter so we can retweet and share your messages.
Thanks for being such a great part of our community!
Facebook runs using an amazing algorithm. It analyzes all of the information is how about you (where you live, what kinds of posts you like, where you check in and literally thousands of other pieces of information) and then it works hard to show you content that it thinks you will like.
Even when it comes to paid content, Facebook is working hard to show you things it thinks you'll like.
Before you call BS on this, think about. It makes sense for two reasons. The first is that if you are constantly seeing spam on your page, you are going to spend less time on the platform. That's bad for Facebook. The second is that Facebook genuinely wants businesses and brands using their ads to be successful. If they are successful, they’ll spend more money on Facebook ads. So Facebook will be more successful. Pretty simple formula.
But how does Facebook decide what kind of content (especially ads!) it is going to show you?
Interesting, Facebook will actually share the list of keywords they have associated with you, for the purpose of ad targeting.
Want to see your list? Click here.
Warning: some of these might seem spot on. Others might seem ridiculous. No joke, here are just a few of the words associated with my account: Tattoos (I have none), Beauty Salons (never been to one), Cosmetics (never use them), Golf (never played), Gardening (maybe one day, but not yet!). And so on.
Buzzfeed reporters, who did quite a bit of digging into this, had some particularly interesting topics emerge:
Toilet!?!? Maybe that's some poo reporter covering the plumbing beat. But I doubt it.
If you want to clean yours up, you can click the X next to any item you would rather not be targeted for. (Professional wrestling holds anyone?)
Quick note: you can delete all. But Facebook will just repopulate them. So you're probably better off just editing and cultivating your list so that at least when you see ads, they will be somewhat relevant to you.
Want an easy way to shut down all ads on Facebook? It's simple: Delete your account. ;)
Right, didn’t think so. In the meantime, sit back, relax and let those toilet ads come rolling in!
Share any of your absurd targeted keywords in the comments on online using the hashtag #NotMyKeywords. Be sure to tag Reverbal Communications on Facebook or Twitter. Can't wait to see what Facebook thinks you are into!
First things first, is there really a difference between “capital” and “capitol?”
Yes, there really is.
Okay! So what is the difference between “capital” and “capitol?”
While they might seem confusing, fear not. There is a very easy trick to navigating the difference.
First off, with one exception, you ALWAYS spell it capital. With an “A,” capital applies to money (Capital One), cities (capital city), offenses (capital punishment) and whether a letter is upper or lower case (capital letter).
The ONLY time you use the “O” is when you are talking about a building. While it might seem silly, Washington, DC is the nation’s capital, but Congress meets in the US Capitol building. There are no exceptions to remember. You always use the “A” except for the building, when you use the “O.”
So now the trick: just picture the Capitol building’s large (and perfectly round) rotunda. It looks just like the “O” in Capitol.
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