So here is a quick top ten checklist to help ensure you get everything you can out of social media this holiday season:
1) Tag and recognize your partners
2) Text < Pictures < Video < Facebook Live
But posts with pictures are better.
Video will take you even further.
And Facebook Live can take you to levels you didn’t know was possible!
3) Have ONE hashtag (#) and use it
Post using your hashtag and encourage others to use it as well. You can do this by displaying it in your store/office/meeting spaces, sharing/retweeting/reposting content that uses your hashtag and generally letting your audience know about it.
4) Don’t autopost
One potential exception: use a site like If This Than That (IFTTT)* and build a “recipe” that automatically posts your Instragram pictures to Twitter. Don’t EVER post a link to your Instagram picture on Twitter (automatically or otherwise). If people interact with you on Twitter, show them your picture where they are!
*Here’s an explainer blog to walk you through setting up an IFTTT recipe.
5) Engage with and share content from happy customers and respond openly and honestly to unhappy ones
And of course if people say nice things about you, like the comment/tweet/picture, comment on it, and share it! It’s amazing how far a little TLC can go.
6) Post often (but not too often!)
On Twitter, post a minimum of 8-10 times per week and maximum of 8-10 times per day.
Sound like a lot? It’s not! Follow the 80/20 rule (#8) and you’ll be good to go.
7) Use your blog as a bridge to drive traffic from social media to your website
You shouldn't repost the same content over and over. But it’s okay (encouraged even!) to repackage your content. Your social will have a different audience in the morning than the evening. Different people will be logged on Wednesday than Friday. Keep finding ways to share your content, creatively and helpfully.
8) Follow the 80/20 rule -- don’t sell, build! (trust, community, relationships)
For every post talking about a sale, a new product, store hours, or the like, you should have four posts that will simply add value to your audience’s lives.
9) Understand your analytics and learn from them
To access your Facebook analytics, go to your brand page and navigate in the top menu bar to “Insights.” For Twitter, login to your account and open a new tab. Then go to analytics.twitter.com and they will be there waiting for you.
If you’ve never visited either, you’ll be amazed what you can learn.
10) Display your handles (and your hashtag) for the world to see
Don’t have a brick and mortar store? Promote your handles in your emails and newsletters. Put it on your website. If you have clothing or merchandise, include your hashtag on it. If you are in front of a crowd (one person or ten thousand), let them know how to find you online.
No one will care more about what you have to say online then the people who already love what you do offline!