Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process?
In this episode, we cover two inter-related topics: the importance of displaying your handles *everywhere* your audience is and the vital role that engagement plays in creating and managing a beneficial social media program.
Never forget — social media is not a tool to speak TO the people. It’s a tool to speak WITH the people. The goal is to have conversations and to build relationships.
Full Episode Transcript
If you run ads on Facebook without first building quality audiences, it's like you're standing in the street, throwing expensive flyers in the air, and hoping for the best.
Facebook offers you the opportunity to microtarget based on tons of different factors.
In this episode, we talk about the importance of microtargeting.
We will also cover the three different Facebook advertising audience types:
• Lookalike and
We'll cover what they are, how to build them, and why you should be using them to run ads on Facebook.
If you enjoy this this podcast, please consider reviewing it on iTunes. Thanks for tuning in!
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