While many businesses and organizations see social media as a burden—just one more to thing to deal with—a smart digital strategy can help a brand not just tell its story to new supporters (customers, clients, donors, fans...) it can build relationships and create advocates from within its supporter base.
At its best, social media can be utilized to build a movement by:
From simple best practices to detailed strategic concepts, this presentation lays out a path to empower your supporters and strengthen your brand’s reach and engagement through social media.
I will be giving this presentation at Social Media Breakfast Madison's upcoming event on February 17th. Learn more about this volunteer-run non-profit organization with a focus on social media and reserve your free tickets today.
I gave this presentation at Madison Nonprofit Day. Here is what the Alnisa Allgood, the events creator, had to say:
"Josh is an engaging and dynamic speaker / trainer. He presented a workshop for our annual nonprofit / social good conference— the Madison Nonprofit Day Conference. His workshop, "Using Social Media to Build a Movement" was very well received. The audience loved him. He received top scores in both presentation style and workshop structure.
My LinkedIn URL is linkedin.com/in/joshklemons. It’s simple enough to put on my business card or website, or even to just tell to people in conversation. (If only the spelling of my last name wasn’t so darn tricky!)
But if you are like a lot of people on LinkedIn, you haven’t customized your LinkedIn URL. So instead of reading www.linkedin.com/in/[your name], it looks something like this: www.linkedin.com/in/[first name]-[last name]-[random series of numbers and letters].
Good news: Customizing your LinkedIn URL to get rid of the gobbeldygook at the end is VERY easy and will only take a moment.
Start by logging in to LinkedIn. Directly under your name and title, click the link that says “View profile.”
In the top right, you will see the option to "Edit your custom URL."
Click the pencil and edit your URL.
Important reminder: LinkedIn is for professionals, I’d recommend using your real name, first and last. But you can use anything you want so long as it isn’t already in use (sorry to all you John Smiths, Mary Jones and anyone else with a popular name!).
Well almost anything. Your public URL must contain 3-100 letters or numbers and cannot use spaces, symbols or special characters.
Hit "Save" and you're done. As easy as promised, right?
If you found this helpful, connect with me on LinkedIn for more great social media advice.
While this search method still works to find your friends in a city (as well as to search Facebook in many other powerful ways), Facebook has also replaced the ability to search through your friends by "current city."
I love Facebook. I use it for all kinds of things. But for a long time, my two favorite components of Facebook were:
1) Mutual friends and
2) Searching friends by current city.
The first one was great -- any time you meet a new person, you can head over to Facebook and figure out which friends you already have in common. It made life so interesting.
The second one was a must for traveling. If I was heading from Madison to Milwaukee or Chicago for the weekend, the first thing I would do was head over to Facebook and see which of my friends were living in my destination city.
Then Facebook removed the option. Then they added another way to do it through the My Friends tab. Then they took that one away. Then you could do it by searching for the city and choosing “friends.” Then that one went. [sigh]
I gave up. Facebook clearly didn’t want me to know which of my friends were in Madison and which were in Green Bay. So I went back to mass texts and word-of-mouth, not understanding why this had to be so difficult.
But good news: there’s a new way to search for friends by city on Facebook and it is extremely easy!
When you login to Facebook, at the very top of the page, you will see a search bar.
It’s where you search for friends, pages you like, cities, apps and anything else you want to find within Facebook.
The thing most people don’t realize though is that this search bar functions more like a real search tool than they realize. If you type in a person, a city or a page, it will show you that person, that city or that page. But you actually can make your searches significantly more detailed.
If you type in “my friends in Madison” [insert the name of any city], it will simply give you a list of your friends in Madison, WI.
If you type in “ice cream places in Madison” it will list all of the ice cream shops in Madison.
And so on.
It’s worth noting that once you have entered in your search, Facebook will show you results based on what they consider to be “top” finds for you. So that might mean they will only show you ice cream shops in Madison whose page you like on Facebook. Or they might show you posts from your friends who have written about ice cream shops in Madison. (Bear in mind this will not change existing privacy filters. You still won’t see any content from people who haven’t made their content available to you.)
But look at the tool bar at top and you will notice that you have numerous options for how to search.
Poke around in there and see what else you find. If you just want a list of pages for ice cream shops in Madison, click on “Pages.” If you want to see the most recent posts, click on “Latest.” “People” probably won’t get you far for this search, but when you are looking for which of your friends live in a particular city, this will be the tab for you.
Hope this was helpful. Have any other questions about social media you’d like to have explained? Leave a comment or write to me on Facebook or Twitter. I’ll do my best to answer your pressing social media questions.
Looking for more social media tips, tricks, strategies and hacks?
Check out my podcast Step Up Your Social. All episodes are short (~10 minutes or so) and provide quick, actionable tips to help you step up your digital marketing.
Tune in today.
On Thursday night, Jeb Bush held a town hall in New Hampshire—a must win state for his struggling campaign. Looking at the pictures, it’s clear he packed the room. He proudly took to Twitter to report that the crowd was “400 strong.” Respectable turnout, no doubt about it.
Just a few hours away in Vermont however, Donald Trump was holding a much-publicized, much-covered rally. Despite the room having a capacity of 1400, his campaign distributed over 20,000 tickets. According to Trump’s Twitter account, they “could only get a fraction of this 25k crowd in.”
So on the same night, there were two events in two neighboring states. Both campaigns tweeted out recaps of their respective successes.
But here’s the thing: Jeb Bush could have said “we were standing room only in Peterborough last night.” He could have said “full house in NH.” He could have skipped describing the size of the of the crowd altogether—he had great photos to tell that story!—and spoken instead about how awesome his event was.
But he didn’t. Instead, he told the world that his event was “400 strong.”
Now 400 people is a lot of people. A LOT... for a local band. Or a high school soccer game. Or for a Rick Santorum rally*. But it’s really not all that impressive for a presidential candidate with a $100 million war chest and the resources that Bush has at his disposal.
And it REALLY doesn’t seem like that much when you see Trump bragging about his YUUUUGE numbers from right down the road.
What’s the point?
You can brag about turnout without mentioning numbers.
Had Jeb left it at “full house” or “standing room only”, we could have imagined the size of the event and been impressed that he filled the room. Instead, he gave us a number. Compared to Trump’s, it just seems paltry.
If your numbers are extraordinary, you might consider sharing them. Otherwise, just talk about the quality of your crowd and the substance of your event and don’t get caught up reporting on quantity. There’s little potential gain and a decent amount of potential risk.
*Feel free to substitute Santorum with the undercard candidate of your choice.
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