 People often ask how they can get new followers on social media. There are many shortcuts and tricks. But as with most things in life, the things worth having are worth earning. Buying followers from Facebook farms will not help you, your organization or your brand. It will actually hurt you and your ability to engage with the people that actually care what you have to say. That being said, if you have money to invest, it is definitely worth running a Like campaign on Facebook and/or a Follower campaign on Twitter. For as little as a dollar a day (or as much money as you choose), Facebook and Twitter will promote your page to people that will actually be excited to learn about you. You’re probably wondering: what’s the difference between buying followers and paying Facebook to find you followers? It’s simple: the latter will be real people. The former will not. The latter will care about you and your brand. The former will not (since they aren’t people, it’s hard for them to care about anything!). If you are interested in running a Like or Follower campaign, drop me a line. I can run one for you or your organization, or I can teach you how to run one on your own. But none of this is the point of this blog post. The point of this blog post is to gain followers without spending any money. In fact, the tip I am sharing here will (barely) even cost you any time. It’s a simple, straightforward, easy task. If you want people to follow you on social media… ask them! At your next event (it can be anything from a gala or a dinner to a concert or an art opening), take a moment and remind everyone that if they like you, your organization, your music, your art, your work… they should follow you on Facebook, Twitter and wherever else you can be found online. Pro tip: Instead of asking them to follow you when they get home, get everyone’s attention and then ask them to take out their phones. Encourage them to follow you right there on the spot. Not only will you gain followers, they will be the best kinds of followers: fans who actually care what you have to say. After all, who is going to care more about what you say online than the people who spent time/effort/money to join you at an event? Now comes the hard part: keeping them engaged and interested. That takes a concerted strategy. If you don’t have one, you should. Let’s create one. |
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